Pay-Per-Click(PPC) The basic technique of advertising on the internet is through Pay-Per-Click (PPC) advertising and campaigns. Google, Bing and Yahoo were the major players in 2009. A PPC campaign makes you ascertain who actually visits your website. You only have to pay for the clicks to your site if an individual happens to click on the result of a search engine, banner or link or he comes on your site. An impression is when a person sees your link but he does not click.

A tracking system explains you what people do on your site once they go through PPC advertising. This is possible when you use the click-stream analysis. This information is important in management of your advertising and ascertains the feasible methods to:

– Get high quality traffic
– Conversion of visitors into customers
– Develop action that makes revenue

The main basis of PPC advertising is keyword selection. The whole internet advertising market is based upon opting for appropriate keywords and terms. Nicely managed PPC advertising can lead to a great deal of traffic that helps in accomplishing your goal irrespective of the fact if it is to sell goods and services or to do publicity for an event.